AdTechGod Pod
The Refresh News: DoubleVerify & Rockerbox: What This Acquisition Means for Measurement
Mar 5, 2025
Doug Campbell, Chief Strategy Officer at DoubleVerify, and Ron Jacobson, Co-Founder and CEO of Rockerbox, dive into the game-changing acquisition of Rockerbox by DoubleVerify. They discuss how this move enhances measurement capabilities in digital advertising, emphasizing the crucial need for transparency. The conversation highlights the challenges of tracking campaign effectiveness across channels, and the benefits Rockerbox's technology brings for better data insights. They also talk about the importance of integrating data for informed advertising decisions.
21:57
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Quick takeaways
- The acquisition of Rockerbox by DoubleVerify significantly bolsters measurement capabilities, enabling brands to better evaluate the effectiveness of their multi-channel advertising efforts.
- Emphasizing the importance of transparency, the podcast highlights how detailed insights into brand safety allow advertisers to make informed decisions regarding their ad placements.
Deep dives
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