Ron Jacobson, CEO of Rockerbox, shares expert insights on Media Mix Modeling and its adoption by giants like Google and Meta. He dives into the complexities of advertising measurement and discusses the critical need for systematic analytics approaches. Additionally, the conversation highlights recent massive funding rounds in ad tech, particularly StackAdapt's impressive $235 million boost and its implications for the industry. The podcast also touches on the evolving challenges in digital advertising and retail media.

Doug Campbell, Chief Strategy Officer at DoubleVerify, and Ron Jacobson, Co-Founder and CEO of Rockerbox, dive into the game-changing acquisition of Rockerbox by DoubleVerify. They discuss how this move enhances measurement capabilities in digital advertising, emphasizing the crucial need for transparency. The conversation highlights the challenges of tracking campaign effectiveness across channels, and the benefits Rockerbox's technology brings for better data insights. They also talk about the importance of integrating data for informed advertising decisions.

Ron Jacobson, Co-founder and CEO of Rockerbox, discusses the nuanced world of marketing attribution. He explains how multi-touch attribution serves as a credit distribution tool but fails at determining true causality. Incrementality testing is highlighted as a superior method to identify what drives conversions. Ron emphasizes the importance of asking the right questions in measurement and stresses the need for first-party data, especially as third-party cookies diminish. He also shares insights on balancing professional challenges with parenting.