In this episode, the conversation revolves around the recent acquisition of Rockerbox by DoubleVerify, focusing on the implications for digital advertising, particularly in measurement and attribution. The guests, Doug Campbell and Ron Jacobson, discuss the importance of transparency in advertising, the integration of measurement solutions, and the benefits for advertisers in understanding their ad spend effectiveness. They also touch on the challenges of measuring outcomes across various channels and the future of supply-side platforms in the advertising ecosystem.
Takeaways
The acquisition of Rockerbox enhances DoubleVerify's measurement capabilities.
Rockerbox helps brands measure outcomes across multiple advertising channels.
Transparency is crucial for building trust in digital advertising.
Double Verify is expanding its focus from brand safety to measurement solutions.
Advertisers can benefit from integrating Rockerbox's technology for better insights.
Understanding which channels drive conversions is essential for advertisers.
The integration process will require some implementation work for advertisers.
Granular data insights will help advertisers make informed decisions.
Rockerbox excels in centralizing and normalizing data for accurate measurement.
Different channels require unique methodologies for effective attribution.
Chapters
00:00 Introduction and Announcements
06:20 DoubleVerify's Shift Towards Measurement Solutions
12:34 The Importance of Transparency in Advertising
19:32 Future of Supply Side Platforms and Advertisers
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