Doug Campbell, Chief Strategy Officer at DoubleVerify, and Ron Jacobson, Co-Founder and CEO of Rockerbox, dive into the game-changing acquisition of Rockerbox by DoubleVerify. They discuss how this move enhances measurement capabilities in digital advertising, emphasizing the crucial need for transparency. The conversation highlights the challenges of tracking campaign effectiveness across channels, and the benefits Rockerbox's technology brings for better data insights. They also talk about the importance of integrating data for informed advertising decisions.