Sales Strategy & Enablement by Revenue.io 1056: Win/Loss Analysis, with Andrew Peterson and Spencer Dent
Sep 19, 2023
Andrew Peterson and Spencer Dent, co-founders of Clozd, discuss the value of effective win/loss analysis. They explain how Clozd conducts analysis for clients, highlighting the importance of buyer feedback. They emphasize the significance of open communication and collaboration between sales and product teams, and provide insights on interpreting feedback and identifying trends. The chapter also explores the concept of win rate and the benefits of using a sales platform for coaching and addressing losses.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Analyzing Win/Loss Data with Closed
03:19 • 6min
Understanding the Importance of Win/Loss Analysis
09:49 • 2min
The Simplification of Win Rate
11:36 • 8min
The Importance of Win/Loss Analysis
19:49 • 20min
Sales Platform Use Cases and Resources for Sales Leaders
39:41 • 3min