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20min chapter
1056: Win/Loss Analysis, with Andrew Peterson and Spencer Dent
Sales Strategy & Enablement by Revenue.io
The Importance of Win/Loss Analysis
This chapter emphasizes the significance of conducting win/loss analysis to gain insights on why deals are won or lost. It discusses the benefits of open communication and collaboration between sales and product teams based on buyer feedback, and highlights the significance of focusing on product strengths to improve win rates.
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