How I Learned to Love Shrimp
10 Years Since Veganuary: Co-founders Matthew and Jane reflecting on the past and envisioning the future
May 14, 2024
Matthew and Jane, co-founders of Veganuary, reflect on the past 10 years and discuss the growth of the movement. They explore challenges, mainstream acceptance, working dynamics, and transitioning into new ventures like Veg Capital and VFC. The episode highlights strategies for advancing animal liberation movements, measuring impact, and the importance of collaboration and risk-taking in the plant-based food sector.
51:40
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Quick takeaways
- Veganuary led to Veg Capital and VFC, focusing on plant-based investments and products.
- Strategic marketing increased Veganuary participants, with plans for fundraising and AI integration.
Deep dives
Veganuary's Impactful Journey with Matthew and Jane
Veganuary began in 2013 by Matthew Glover and Jane Land, encouraging millions to go vegan for January and beyond, fostering a global movement. The success of Veganuary led to founding Veg Capital and VFC by Matthew, focusing on plant-based investments and products.
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