8min chapter

How I Learned to Love Shrimp cover image

10 Years Since Veganuary: Co-founders Matthew and Jane reflecting on the past and envisioning the future

How I Learned to Love Shrimp

CHAPTER

Reflecting on 10 Years of Veganuary Movement

Co-founders discuss memorable moments, growth in vegan products, increasing number of vegans in the UK, mainstream acceptance, plateau in growth, role of celebrities, influencers, research, and hope for continued progress in the Veganuary movement.

00:00

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