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10 Years Since Veganuary: Co-founders Matthew and Jane reflecting on the past and envisioning the future

How I Learned to Love Shrimp

CHAPTER

The Birth and Growth of Veganuary

This chapter reflects on the journey of Veganuary over the past decade, from its conception in 2013 to its global success. It discusses the challenges faced, the inspiration behind the concept, and the decision-making process involved in creating a time-limited pledge to encourage more people to go vegan.

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