10 Years Since Veganuary: Co-founders Matthew and Jane reflecting on the past and envisioning the future
How I Learned to Love Shrimp
Transitioning Roles and Diversifying Ventures
The chapter explores the co-founders' decision to move into advisory roles in 2019, allowing them to pursue new ventures like Veg Capital and VFC. They reflect on the challenges faced during the early days of their organization and share insights on post-Veganuary involvement, including working with Veg Trust and focusing on the plant-based food sector. The chapter also discusses the strategy of creating a vegan food group through acquisitions and the importance of taking risks in the industry.
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