10 Years Since Veganuary: Co-founders Matthew and Jane reflecting on the past and envisioning the future
How I Learned to Love Shrimp
Evolution of Veganuary Impact Measurement
The chapter explores Veganuary's evolution in measuring their impact, shifting from website visits and sign-ups to more reliable metrics like surveys. It discusses their focus on broader impacts such as corporate outreach and media attention internationally, and touches on challenges faced in engaging a more diverse participant demographic.
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