Search with Candour - SEO podcast Are backlinks still worth it in 2025? - Tamara Novitovic
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Jan 12, 2025 Tamara Novitovic, Head of SEO at Bazoom Group and a specialist in AI's impact on SEO, joins the discussion on the future of backlinks. They delve into how link-building strategies must evolve by focusing on engagement and content relevancy. Tamara highlights the significance of balancing innovative content with data-driven approaches. The conversation also touches on AI's role in enhancing SEO practices and predicting shifting user metrics for link value, providing crucial insights for SEO enthusiasts.
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Holistic Link Building
- Backlinks are still valuable in 2025, but SEOs must move beyond a purely metric-driven approach.
- A holistic approach, considering user experience and engagement, is crucial for long-term success.
Content and Link Building
- Focus on link building's wider impact, considering content strategy and user value.
- Avoid creating content solely for link-building purposes, prioritize valuable content.
Metrics for Link Building
- Analyze traffic and rankings but also consider the type of keywords and traffic flow.
- Monitor engagement metrics like clicks, CTR, and bounce rate for a comprehensive view.