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Search with Candour - SEO podcast
Are backlinks still worth it in 2025? - Tamara Novitovic
Jan 12, 2025
Tamara Novitovic, Head of SEO at Bazoom Group and a specialist in AI's impact on SEO, joins the discussion on the future of backlinks. They delve into how link-building strategies must evolve by focusing on engagement and content relevancy. Tamara highlights the significance of balancing innovative content with data-driven approaches. The conversation also touches on AI's role in enhancing SEO practices and predicting shifting user metrics for link value, providing crucial insights for SEO enthusiasts.
01:12:20
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Quick takeaways
- Backlinks will continue to be vital for SEO in 2025, highlighting the necessity of refining link-building strategies rather than abandoning them.
- User engagement metrics will increasingly influence link evaluation, shifting the focus from traditional metrics to those reflecting user interactions with content.
Deep dives
The Value of Links in 2025
Links continue to hold significant value in the SEO landscape of 2025, despite ongoing debates about their relevance. While some argue that links may no longer be as crucial, evidence shows that they remain a fundamental aspect of Google's ranking algorithms. This persistent importance means that businesses should not discard link building but instead refine their strategies to adapt to current trends. In contrast to merely chasing numbers, the emphasis should be on the quality and relevance of links in relation to user experience and content value.
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