In this episode of Search With Candour, host Jack Chambers-Ward discusses the evolving value of backlinks in 2025 with guest Tamara Novitovic from Bazoom Group.
They explore how link building strategies need to adapt, the impact of AI on SEO, and why backlinks remain crucial.
The conversation covers which metrics matter for link-building and future trends that will shape the SEO landscape.
Whether you're reconsidering your link-building strategy or curious about the future of SEO, this episode offers invaluable insights for you!
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Chapters
00:00 Introduction
01:52 Sponsor: AlsoAsked
03:17 The Value of Links in 2025
04:55 Holistic Approach to Link Building
09:30 Metrics and Relevancy in Link Building
18:48 Content Strategy and Link Building
22:57 Interactive Content and Future Trends
33:08 Balancing Freshness and Relevancy
37:45 The Power of Data in Client Convincing
38:14 Learning from Industry Peers
38:56 The Reality of Working with Clients
39:27 Becoming a Trendsetter in SEO
40:53 The Role of AI in SEO
43:56 Using AI for Data Analysis
48:05 Combining Data Sources for Better Insights
53:46 The Future of AI in SEO
01:05:34 Predictions for Link Building
01:09:11 Conclusion and Future Plans
