Tamara Novitovic, Head of SEO at Bazoom Group and a specialist in AI's impact on SEO, joins the discussion on the future of backlinks. They delve into how link-building strategies must evolve by focusing on engagement and content relevancy. Tamara highlights the significance of balancing innovative content with data-driven approaches. The conversation also touches on AI's role in enhancing SEO practices and predicting shifting user metrics for link value, providing crucial insights for SEO enthusiasts.