ReThinking
How to fight prejudice with Betsy Levy Paluck
Aug 13, 2024
Betsy Levy Paluck, a social psychologist at Princeton, shares her insights on combating prejudice through collective action. She discusses her experiments in Rwanda and schools, showcasing how media, like radio soap operas, transforms societal narratives. By shifting focus from individual behavior to cultural change, she highlights strategies to bridge divides. The conversation also delves into the role of social proof and personal narratives in altering perceptions, plus the complexities of bias in the age of AI.
35:22
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Quick takeaways
- Changing social norms, rather than individual beliefs, can effectively reduce prejudice by promoting inclusive behaviors in communities.
- Engaging influential individuals within groups can shift perceptions and behaviors, demonstrating the power of peer-driven change to combat prejudice.
Deep dives
Rethinking Prejudice: Dual Perspectives
Prejudice can manifest as both positive and negative judgments based on group affiliation, commonly referred to as love and hate prejudice. Love prejudice occurs when individuals favor those within their own group, while hate prejudice emerges from negative attitudes toward those outside it. These categorizations stem from an innate human tendency to categorize and quickly assess social environments, leading to a potential conflict when individuals fail to share common group memberships. Understanding this duality is crucial in addressing how biases form and evolve, often fueled by societal narratives that label out-groups as threats.
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