Changing Perceptions Through Social Proof and Narrative

How can we reduce hostility between people and groups? Social psychologist Betsy Levy Paluck has done groundbreaking work on an approach to fighting prejudice that's faster than trying to change institutions and more feasible than trying to change individuals. Betsy and Adam explore the origins of animosity, discuss her experiments in Rwanda and in schools, and unpack strategies for bridging our divides.

For the full text transcript, visit ted.com/podcasts/rethinking-with-adam-grant-transcripts

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