Rethinking Prejudice: From Individual Change to Collective Action

This chapter features a conversation with a social psychologist discussing strategies to combat prejudice and discrimination through broader cultural change. The discussion explores the complexities of prejudice, including human categorization and societal narratives, and highlights the challenges of relying solely on individual behavior change. By examining transformative examples, such as a radio soap opera in Rwanda, the chapter advocates for a shift in focus toward collective solutions in addressing societal biases.