How to fight prejudice with Betsy Levy Paluck
ReThinking
Shaping Norms: Media, Influence, and Change
This chapter explores how media and social norms can alter perceptions, with a particular focus on a case study from Rwanda and the impact of radio programs. It emphasizes the role of influencers in school environments, discussing a field experiment that highlights how empowering students can lead to positive changes in their peers' attitudes and behaviors.
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