Lunch With Norm - The eCommerce & Amazon FBA Podcast
Using Custom Creative to get an ACoS edge in PPC w/ Chris Rawlings - Ep - 570 - Lunch With Norm
Apr 10, 2024
CEO of Sophie Society, Chris Rawlings, shares insights on using custom creative in PPC, focusing on engaging content for Amazon ads. The episode discusses the significance of video over text ads, optimizing video creatives for impact, and upcoming Amazon PPC event with mentorship.
56:55
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Quick takeaways
- Utilizing custom creative like videos and images can boost PPC performance on platforms such as Amazon by capturing customer attention effectively.
- Balancing ad spend between sponsored products and brands is crucial for smaller brands to maximize advertising impact and drive conversions.
Deep dives
The Importance of Custom Creative in PPC Campaigns
Custom creative, such as videos and images, play a pivotal role in enhancing the performance of PPC campaigns on platforms like Amazon. By utilizing custom creative, sellers can differentiate their ads and capture the attention of potential customers more effectively. Particularly, videos have shown to be more engaging and can significantly improve ad performance compared to static images. Implementing custom creative allows brands to stand out in a pay-to-play platform like Amazon, where visual content is becoming increasingly important.
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