Lunch With Norm - The eCommerce & Amazon FBA Podcast cover image

Using Custom Creative to get an ACoS edge in PPC w/ Chris Rawlings - Ep - 570 - Lunch With Norm

Lunch With Norm - The eCommerce & Amazon FBA Podcast

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Optimizing Video Ads for Effective Advertising

The chapter delves into the importance of using video over custom images in advertising, recommending starting with sponsor brand video ads and product collection ads for more impact. It highlights the significance of creating effective video creatives even on a budget, suggesting analyzing competitors' videos for successful elements. The chapter also discusses the importance of engaging videos for advertising, advising on split testing different versions while emphasizing sponsored products and brands in the ad type breakdown for smaller brands.

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