Lunch With Norm - The eCommerce & Amazon FBA Podcast cover image

Using Custom Creative to get an ACoS edge in PPC w/ Chris Rawlings - Ep - 570 - Lunch With Norm

Lunch With Norm - The eCommerce & Amazon FBA Podcast

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The Significance of Custom Creative in PPC Advertising

The chapter explores the crucial role of custom creative in PPC advertising, specifically focusing on Amazon's requirement for custom creative in sponsored brand ads. It discusses the shift towards engaging content like videos over traditional text-based strategies and emphasizes how custom creative can provide a competitive edge in PPC campaigns. The conversation underscores the importance of investing in high-quality assets to enhance ad performance and stand out in the evolving landscape of online marketing.

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