Lunch With Norm - The eCommerce & Amazon FBA Podcast cover image

Using Custom Creative to get an ACoS edge in PPC w/ Chris Rawlings - Ep - 570 - Lunch With Norm

Lunch With Norm - The eCommerce & Amazon FBA Podcast

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Creating Effective Video Content for Advertising

This chapter explores the significance of action and testimonial/User Generated Content videos for advertising, stressing the critical first three seconds of an action video for viewer engagement. It also discusses the importance of thumbnails and titles, using examples from YouTube, and the concept of split testing to enhance click-through rates.

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