That Will Never Work

#56: When your Biggest Competitor is Inertia

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Jun 21, 2022
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INSIGHT

Resistance to Change in Government

  • Many government departments resist new tech because current systems 'work well enough.'
  • Sunk costs and perceived high switching costs deter efficiency and innovation in public sectors.
INSIGHT

Pandemic Spurs Government Change

  • Government innovation often prioritizes safety over change, slowing improvements.
  • The pandemic showed governments can adapt quickly, use flexible tech, and that empowers change agents inside government.
ADVICE

Target Ready Government Customers

  • Target government departments that generate revenue first, like building permits and business licenses.
  • Build marketing around governments already seeking solutions instead of trying to convince the unready.
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