The Official SaaStr Podcast: SaaS | Founders | Investors SaaStr 612: How to Manage 100+ SDRs Across 4 Continents with Snowflake VP, Global Sales Development Lars Nilsson
17 snips
Nov 30, 2022 AI Snips
Chapters
Transcript
Episode notes
Prospecting and SDRs
- Recognize that prospecting is crucial for closing deals, but it's also the hardest part.
- Leverage SDRs to handle prospecting, allowing sellers to focus on selling, negotiating, and closing.
SDRs as a Talent Pool
- Building an in-house SDR motion creates a talent pipeline for other roles.
- At Snowflake, 80% of SDRs transition to account executive roles, and 20% move to marketing or operations.
Invest in SDR Training
- Invest in comprehensive SDR training programs like the Snowflake Sales Development Academy.
- This 30-day program teaches SDRs essential skills, including using sales tools and crafting personalized outreach sequences.