SaaStr 612: How to Manage 100+ SDRs Across 4 Continents with Snowflake VP, Global Sales Development Lars Nilsson
The Official SaaStr Podcast: SaaS | Founders | Investors
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Snowflake Sales Development Academy
The investment that you have to make in this function is real. The last 25 years were spent building teams at five different venture back B2B sales companies. We graduate on average 25 SDRs every quarter, 80% of them go into A E roles. And we've built what's called the Snowflake Sales Development Academy. It is built for the SDR so we're now throwing our SDRs in an onboarding and enablement program.
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