The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 612: How to Manage 100+ SDRs Across 4 Continents with Snowflake VP, Global Sales Development Lars Nilsson

The Official SaaStr Podcast: SaaS | Founders | Investors

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How to Hire an Early Stage Founder

content is king when it comes to generating demand and inspiring potential prospects. The second role that I advocate for a very early stage founder after that content person is two SDRs. Never hire one, always hire in pairs. As these SDRs start generating meetings and pipeline starts to build, then yes, higher two sales reps.

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