The Home Service Expert Podcast Transforming Data into More Calls and Better Conversions
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Nov 8, 2024 Chris Yano, CEO of RYNO Strategic Solutions, shares his deep expertise in home services digital marketing. He discusses navigating marketing challenges in the post-COVID landscape and the importance of data-driven decision-making for better business outcomes. Chris highlights the need for transparency in marketing agency relationships and how effective CRM integration can boost conversions. He also delves into balancing family life with running a business, emphasizing the importance of empathy and prioritization in both personal and professional realms.
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Initial Business Goals
- Chris Yano initially started his business with the goal of making a decent living, not selling it.
- As he gained business acumen, he considered building something substantial for a future sale or for his children.
Beyond Financial Targets
- Chris Yano emphasizes that focusing solely on financial targets like $100 million misses the point.
- True success lies in the journey and the impact created along the way.
End-to-End Digital Marketing
- Elite digital marketing now requires end-to-end solutions, not just lead generation.
- Track leads, assess customer service, and integrate with CRMs like ServiceTitan to gain a complete picture.