Transforming Data into More Calls and Better Conversions
The Home Service Expert Podcast
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From Marketing to Operations in Roofing
This chapter explores the journey of transitioning from a marketing role to overseeing operations in the roofing industry, addressing complexities like supplier management and compliance. It contrasts the marketing strategies and customer needs between home services and home improvement, while highlighting the role of branding and the insurance industry's impact on roofing sales.
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