Chris Yano
Host and producer of To The Point who leads conversations for the Home Services podcast, guiding interviews and episode structure while focusing on marketing and operational solutions for contractors.
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Nov 8, 2024 • 49min
Transforming Data into More Calls and Better Conversions
Chris Yano, CEO of RYNO Strategic Solutions, shares his deep expertise in home services digital marketing. He discusses navigating marketing challenges in the post-COVID landscape and the importance of data-driven decision-making for better business outcomes. Chris highlights the need for transparency in marketing agency relationships and how effective CRM integration can boost conversions. He also delves into balancing family life with running a business, emphasizing the importance of empathy and prioritization in both personal and professional realms.
Sep 30, 2025 • 39min
The Power of Words & Attention: Chris Yano Keynote at Home Service Freedom
Chris Yano, CEO of RYNO Strategic Solutions, brings invaluable insights from his extensive experience in digital marketing for contractors. In his keynote, he highlights the transformative power of words in influencing behavior and shaping business success. He emphasizes the necessity of prioritizing 'Return on Influence' over traditional ROI. With a focus on four key pillars—urgency, savings, trust, and comfort—he shares practical strategies for capturing attention, the significance of authenticity, and the impact of self-talk on leadership. Get ready to rethink your approach to communication!
