Chris Yano, CEO of RYNO Strategic Solutions, shares his deep expertise in home services digital marketing. He discusses navigating marketing challenges in the post-COVID landscape and the importance of data-driven decision-making for better business outcomes. Chris highlights the need for transparency in marketing agency relationships and how effective CRM integration can boost conversions. He also delves into balancing family life with running a business, emphasizing the importance of empathy and prioritization in both personal and professional realms.