Transforming Data into More Calls and Better Conversions
The Home Service Expert Podcast
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Navigating Marketing Challenges Post-COVID
This chapter explores the evolving landscape of marketing in the wake of COVID-19, highlighting the significance of transparency and data management in home service businesses. It emphasizes the importance of lead generation, conversion expertise, and integrating CRM systems for effective marketing strategies. Through personal anecdotes and industry insights, the speakers advocate for a comprehensive approach that balances emotional storytelling with data-driven decision-making.
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