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In Good Company with Nicolai Tangen
Benedetto Vigna CEO of Ferrari
Sep 7, 2022
Benedetto Vigna, CEO of Ferrari, shares his insights on the legendary brand's transformation and its electric future. He discusses the rich history rooted in Enzo Ferrari's passion and the innovation derived from Formula 1 racing. Vigna emphasizes the significance of structural leadership and maintaining a driving experience that embodies luxury. He also highlights the importance of work-life balance in fostering creativity and nurturing personal relationships, revealing a reflective side to the high-stakes world of automotive excellence.
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Quick takeaways
- Ferrari's essence lies in passion and creating unique experiences beyond mere car manufacturing.
- Employees and the local community deeply embrace Ferrari's values, fostering a profound sense of belonging.
Deep dives
Ferrari: More Than Just Cars
Ferrari's CEO, Benedetto Vigna, highlights the essence of Ferrari beyond being just a car manufacturer. He emphasizes that Ferrari is a luxury company where people, driven by passion, create unique and exclusive experiences. Vigna compares the startup mindset of striving for progress to Ferrari's deeper level of passion and ambition, which extends beyond mere monetization. The company's values, centered around continuous progress, symbolize a true passion and dedication, setting Ferrari apart from other companies.
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