

Benedetto Vigna CEO of Ferrari
25 snips Sep 7, 2022
Benedetto Vigna, CEO of Ferrari, shares his insights on the legendary brand's transformation and its electric future. He discusses the rich history rooted in Enzo Ferrari's passion and the innovation derived from Formula 1 racing. Vigna emphasizes the significance of structural leadership and maintaining a driving experience that embodies luxury. He also highlights the importance of work-life balance in fostering creativity and nurturing personal relationships, revealing a reflective side to the high-stakes world of automotive excellence.
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Ferrari's Essence
- Ferrari is a luxury company built on the passion of its people.
- They sell emotions and experiences, not just cars.
Ferrari's Impact on Maranello
- Ferrari's presence dominates Maranello, with employees proudly wearing their red uniforms around town.
- This demonstrates a strong sense of belonging and passion for the brand.
Luxury vs. High Tech
- The luxury car industry's pace of change differs from high tech.
- Legacy brands must ensure changes align with brand identity.