Benedetto Vigna CEO of Ferrari
In Good Company with Nicolai Tangen
00:00
Ferrari's Racing Identity
This chapter explores the integral role of Formula One in shaping Ferrari's identity, emphasizing the benefits of racing on innovation and brand visibility. It also reflects on current challenges, the rise of Formula 1's popularity, and the introduction of Ferrari's new model, the Puro Sangue, highlighting its performance-oriented design.
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