Benedetto Vigna

Benedetto Vigna, CEO of Ferrari, shares his insights on the legendary brand's transformation and its electric future. He discusses the rich history rooted in Enzo Ferrari's passion and the innovation derived from Formula 1 racing. Vigna emphasizes the significance of structural leadership and maintaining a driving experience that embodies luxury. He also highlights the importance of work-life balance in fostering creativity and nurturing personal relationships, revealing a reflective side to the high-stakes world of automotive excellence.

Benedetto Vigna, CEO of Ferrari and physicist, and Harvard Business School professor Raffaella Sadun dive into Ferrari's bold push for carbon neutrality by 2030. They discuss how the company is blending traditional luxury with innovative sustainability, energizing both investors and employees. Vigna elaborates on collaborating with suppliers, addressing their concerns about the shift towards electric vehicles. The duo also highlights the unique corporate culture that fosters community, urging that sustainability is not just a goal but a catalyst for innovation.

Benedetto Vigna, CEO of Ferrari, shares his journey from a childhood passion for cars to leading the iconic brand amidst a seismic shift toward electric vehicles. He discusses how his background in physics aids in balancing luxury and cutting-edge technology. Vigna dives into the emotional ties of Ferrari's motorsport heritage, reflecting on the challenges of maintaining this connection in a modern, electrified world. He also addresses the delicate balance between tradition and innovation as the brand evolves in an ever-changing automotive landscape.