Business Daily Business Daily meets: Benedetto Vigna
Mar 28, 2025
Benedetto Vigna, CEO of Ferrari, shares his journey from a childhood passion for cars to leading the iconic brand amidst a seismic shift toward electric vehicles. He discusses how his background in physics aids in balancing luxury and cutting-edge technology. Vigna dives into the emotional ties of Ferrari's motorsport heritage, reflecting on the challenges of maintaining this connection in a modern, electrified world. He also addresses the delicate balance between tradition and innovation as the brand evolves in an ever-changing automotive landscape.
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Childhood Ferrari
- As a child, Benedetto Vigna had a blue handbag featuring a red Ferrari and driver with a yellow helmet.
- He fondly remembers this and the desire to be associated with Ferrari from a young age.
Sneaking to the Grand Prix
- At 14, Benedetto Vigna attended his first Grand Prix without his parents' knowledge.
- He traveled 500 miles with older friends, highlighting his early passion for motorsport.
Challenger Inspiration
- The Challenger disaster and Richard Feynman's investigation inspired Benedetto Vigna to study physics.
- Feynman's hands-on approach and focus on real-world problem-solving resonated with him.