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Business Daily
Business Daily meets: Benedetto Vigna
Mar 28, 2025
Benedetto Vigna, CEO of Ferrari, shares his journey from a childhood passion for cars to leading the iconic brand amidst a seismic shift toward electric vehicles. He discusses how his background in physics aids in balancing luxury and cutting-edge technology. Vigna dives into the emotional ties of Ferrari's motorsport heritage, reflecting on the challenges of maintaining this connection in a modern, electrified world. He also addresses the delicate balance between tradition and innovation as the brand evolves in an ever-changing automotive landscape.
17:42
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Quick takeaways
- Benedetto Vigna's background in physics enhances Ferrari's evolution as it transitions from high-powered petrol engines to innovative electric vehicles.
- The blend of cutting-edge technology and emotional connection in Ferrari's design strategy is crucial for maintaining brand relevance in a changing automotive landscape.
Deep dives
Benedetto Vigna's Journey to Ferrari
Benedetto Vigna's unique background as a physicist and inventor positions him distinctively as the CEO of Ferrari. His passion for cars sparked in childhood, leading him to sneak away to his first Grand Prix at just 14 years old. Despite this passion, he started his professional journey in the technology sector, which allowed him to develop expertise in micro electromechanical systems. This diverse experience ultimately contributed to his appointment at Ferrari, demonstrating how unconventional paths can lead to significant leadership roles in traditional industries.
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