Benedetto Vigna CEO of Ferrari
In Good Company with Nicolai Tangen
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The Heart of Ferrari: Dreams and Leadership
This chapter explores the foundational philosophy of Ferrari as envisioned by founder Enzo Ferrari, emphasizing the deep-rooted passion and community sense among employees. It discusses transformational leadership and the company's approach to innovation, talent development, and the transition to electric vehicles while maintaining the unique driving experience that defines Ferrari. Through personal anecdotes and insights, the chapter highlights the commitment to purpose and the emotional connection that drives motivation and innovation within the brand.
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