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Make It Happen Mondays - B2B Sales Talk with John Barrows
Joaquim Lecha: AI's Role in Personalized Customer Engagement
Sep 8, 2023
Host Russell Bradley-Cook interviews Joaquim Lecha, CEO of Typeform, about the role of AI in personalized customer engagement. They discuss Typeform's vision, AI in lead qualification, content creation, and customer interactions. The conversation also covers the power of AI in shaping the customer experience and the challenges and predictions for AI adoption. They explore the transition to product-led growth and the importance of user experience in attracting new customers.
01:04:29
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Quick takeaways
- Typeform aims to create a human-like interface for online interactions through the use of AI technology.
- Typeform is focused on organic growth through a versatile and user-friendly product, complemented by performance marketing and a personalized VIP experience for larger companies.
Deep dives
Typeform: The Best Way to Collect Zero-Party Data
Typeform is a versatile platform that allows businesses to collect zero-party data directly from their audience. This data, combined with other sources, provides a deeper understanding of customer behavior and needs. With over 500 million completed submissions, Typeform offers a highly customizable and user-friendly experience. The product is uniquely designed to prioritize the best respondent experience, respecting their time and providing a conversational interface. Typeform serves a wide range of users, from freelancers to large-scale enterprises, and is focused on continuous improvement and growth.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode