Joaquim Lecha: AI's Role in Personalized Customer Engagement
Make It Happen Mondays - B2B Sales Talk with John Barrows
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Product Assisted Growth and the Importance of User Experience
This chapter explores the concept of product assisted growth and the role of user experience in attracting new customers. It discusses the collaboration between product and marketing in customer lifecycle management, as well as the importance of strong product teams and expertise in key integrations. The chapter highlights the significance of understanding and empathizing with customers, and the crucial communication and alignment between sales, marketing, and product teams in achieving customer success.
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