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2min chapter
Joaquim Lecha: AI's Role in Personalized Customer Engagement
Make It Happen Mondays - B2B Sales Talk with John Barrows
Introduction
The senior app partner manager at HubSpot, Russell Bradley Cook, interviews CEOs of top software companies on the use of AI in sales and marketing, as well as the future of sales and partnerships. The chapter also explores the role of PLG (Product-Led Growth) in enterprise sales and marketing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode