Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Joaquim Lecha: AI's Role in Personalized Customer Engagement

Make It Happen Mondays - B2B Sales Talk with John Barrows

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Introduction

The senior app partner manager at HubSpot, Russell Bradley Cook, interviews CEOs of top software companies on the use of AI in sales and marketing, as well as the future of sales and partnerships. The chapter also explores the role of PLG (Product-Led Growth) in enterprise sales and marketing.

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