Joaquim Lecha: AI's Role in Personalized Customer Engagement
Make It Happen Mondays - B2B Sales Talk with John Barrows
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The Shift to Product-Led Growth
This chapter explores the transition from sales-driven approaches to product-led growth (PLG) in the go-to-market strategy. It discusses the advantages of a strong user experience and how Typeform, the company being discussed, focuses on the respondent and creator experience. It also touches upon the idea that different stages of evolution may require different priorities.
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