Conspirituality

150: Spiritual Influencer Theory

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Apr 20, 2023
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INSIGHT

Charisma as Social Currency

  • Charisma is a social feedback loop that makes an individual appear superhuman and inspires devotion.
  • It masks the intellectual and moral bankruptcy often found in wellness and spiritual influencer content.
ANECDOTE

Guru Jagat's Charismatic Craft

  • Guru Jagat blended theater skills, fashion, and humor to craft a magnetic spiritual influencer persona.
  • She improvised content endlessly, maintaining a confident and engaging public presence.
INSIGHT

Charisma Masks Wellness Flaws

  • Wellness influencers often hide real vulnerabilities behind charisma and rely on heterodox or contrarian positions.
  • This charisma covers over lack of credible scientific backing or substantiation of their claims.
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