The Aspirational Self

Yoga scholar Andrea Jane argues that yoga was amongst the first products of globalism. She says its history cannot be separated out from capitalistic models of growth, marketing and profit. But what exactly was it selling? And by extension, wellness, modern Buddhism, holistic healing, et cetera, what is for sale? What I'm saying is that beyond stretching and relaxation and some self reflection, you're buying all of those things in those economies,. but you're mainly buying something ephemeral, which is the aspirational self.