The Importance of Charisma in the Influencer Economy

If a yoga selfie happened on Instagram and no one was following, would it have any meaning? If Swami Kripal Vananda had succeeded as an actor instead of a yoga master, would Kripalu yoga exist? Krishna Macharia hadn't pushed his students to perform Asana demos all over India. Lots of top wellness gurus are former actors or musicians or dancers now putting on a spiritual show. What happens when the artist becomes a spiritual teacher? It's interesting.