Pattern Breakers

Breakthrough Lessons: Leslie’s Compass

Aug 22, 2022
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ADVICE

Sales vs. Marketing Focus

  • Focus on whether your go-to-market strategy is sales-intensive or marketing-intensive.
  • This crucial decision impacts resource allocation and overall success.
ANECDOTE

Crest vs. GE

  • Crest toothpaste is marketing-intensive due to its low cost and wide customer base.
  • GE jet engines are sales-intensive, requiring extensive customization and high-touch interactions.
ADVICE

Market Fit over Preference

  • Don't choose a go-to-market strategy based on preference; choose based on market fit.
  • A self-service model won't work if your product requires customer education or complex deployment.
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