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2min chapter
Breakthrough Lessons: Leslie’s Compass
Pattern Breakers
Introduction
When start up goes to market, it should focus on whether its strategy is sales intensive or marketing intensive. Mark offers another robust framework called leslie's compass. Startups often pour resources into sales and marketing in unfocused ways because lots of ideas for going to market sound good. When you're a start up founder, you have to channel your inner james bond. I'm going to help you win by curating the lessons of the super performers before they were successful.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode