5min chapter

Pattern Breakers cover image

Breakthrough Lessons: Leslie’s Compass

Pattern Breakers

CHAPTER

Six Questions to Ask When Selling Jet Engines

If your answers to the seven questions a line with the marketing side of the topics, sales should take the lead. If you are roughly evenly split among these in variables between sales and marketing, you likely have a focus problem. You might be letting your desires for a certain go to market strategy cloud your judgment about the best fit that alines product and market characteristics. So what does this mean for you? How can you use leslie's compass for your start up?

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