Business of Story #511: How to Avoid Fauxthenticity With Your Brand Story Using the 50% Rule
Apr 14, 2025
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AI Mirrors What You Feed It
- AI can amplify inauthenticity if fed buzzword-filled assets, but it can mirror authentic voice when given real, unique content.
- Authenticity can be your top strategic differentiator if you intentionally develop and showcase it.
From Intern To CEO Then Early Retirement
- Erin rose from an actuarial intern to CEO of a nine-figure company and then retired early.
- Her authentic leadership helped triple earnings and improve employee engagement during her tenure.
Authenticity As A Business Strategy
- Authenticity is not self-centered; it's a tactic to create trust and connection.
- Use authentic moments to differentiate and drive measurable business results.