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#511: How to Avoid Fauxthenticity With Your Brand Story Using the 50% Rule

Business of Story

CHAPTER

Cultivating Authenticity in Brand Storytelling

This chapter delves into the significance of authenticity in branding and storytelling, highlighting the need for emotional engagement with the audience. Listeners are also introduced to a special gift: a 10-step guide designed to boost workplace authenticity through effective storytelling.

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