#511: How to Avoid Fauxthenticity With Your Brand Story Using the 50% Rule
Business of Story
Embracing the Rebel: Authentic Branding Through Storytelling
This chapter explores the power of brand identities shaped by archetypes, specifically the 'rebel' archetype, and how it can resonate with audiences feeling constrained by traditional branding. It emphasizes the importance of authentic storytelling and innovative narrative techniques to connect with customers on a deeper level.
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