Authenticity in Business: The 50% Rule

This chapter explores the significance of authenticity in business branding, introducing the '50% Rule' as a strategy for integrating personal identity into organizational practices. The speaker shares their experiences in crafting impactful brand narratives and the importance of balancing familiar elements with innovative twists to engage audiences. Through tangible examples and discussions on emotional storytelling, the chapter highlights how businesses can differentiate themselves in a competitive market by embracing genuine communication.