The Digiday Podcast Digiday at Cannes: AI hype, data overload and other takeaways from Cannes Lions 2025
Jun 20, 2025
Carly Carson, Head of Integrated Media at PMG, shares insights from Cannes Lions 2025, where she reflects on the industry’s struggles and innovations. She discusses the crucial role of human intuition in AI applications and warns about data quality—"garbage in, garbage out." Carson also highlights the shifting landscape of ad spending, urging marketers to adapt to new consumer behaviors in video and retail. The conversation emphasizes building genuine relationships and co-creating future strategies amid economic challenges, making for a thought-provoking dialogue.
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Human Role in AI
- AI is not just about automation but requires human creativity and strategic input.
- Combining human storytelling with AI enhances the relevance and impact of media buys.
Reskill for AI Efficiency
- Reskill teams to integrate AI effectively into work processes.
- Focus on using AI to reduce repetitive tasks and increase strategic thinking time.
Innovation Amid Uncertainty
- Despite macroeconomic uncertainty, the industry pushes forward with innovation.
- Positive momentum prevails with a clear focus on human-centric innovation.